The 11 must-listen podcasts for anyone who works in sales
If you work in sales or marketing, or even if you’re a budding entrepreneur, you know how important it is to ensure that you stay on top of your game strategy-wise and make sure that new industry tips and tricks are incorporated into your sales arsenal.
Luckily, there are a whole host of podcasts available to help you out, many of which are hosted by industry professionals who know a thing or two about sales. Read on to discover my top ten picks for podcasts related to all things sales.
The best podcasts for salespeople:
- Make It Happen Mondays
- Conquer Local
- Sell or Die
- The Sales Evangelist
- Sales Hacker
- Sales Influence – Why People Buy
- B2B Growth: Your Daily B2B Marketing Podcast
- Outside Sales Talk
- Sales Gravy
- The Ziglar Show
- Conversations with Women in Sales
Make It Happen Mondays
Hosted by John Barrows, founder of JBarrows consulting and renowned B2B sales trainer, this podcast is a veritable goldmine for sales tips that could make a real difference to any future business deals.
Having worked with a plethora of impressive clients such as LinkedIn and Salesforce, John Barrows is one of the most knowledgeable figures in the industry. Each Monday, a master in the world of sales is invited to join him on the podcast to cover a range of sales topics and impart their wisdom to the audience. Past topics have ranged from sales psychology to diversity to deal mechanics, and guests have included Danny Read, award-winning sales representative, and Tim O’Neil, Chief Revenue Officer at Alation.
With 241 episodes to pick from at the time of writing, and over a million downloads, this weekly podcast is a must-listen for anyone who wants to hone their sales techniques.
The Conquer Local podcast is a show where sales leaders, digital marketing experts and B2B thought leaders share how they built today’s biggest businesses and brands. Currently, in its fifth season, the podcast has been ranked in the top 10 business podcasts on Itunes and is heard in over 50 countries worldwide.
The podcast is hosted by Vendasta Chief Customer Officer and international sales educator George Leith. A renowned thought leader and visionary, Leith gets results and builds marketing and sales teams that achieve outstanding performance. He equips media companies and agencies with the knowledge they need to survive and thrive.
Leith leverages a background in journalism to dig into some of the most poignant business challenges with leading minds in the B2B landscape. With recent guests like TEDx Speaker Heather Monahan, Sales Leader Mark Hunter, New York Times Best Seller Gretchen Rubin and Author Rishad Tobaccowala the show produces a variety of viewpoints to ignite professional passion and boost performance.
Sell Or Die
If you’re looking for easily digestible, bite-sized chunks of sales wisdom, Sell Or Die might be for you. Generally, each episode of this insightful podcast is just over ten minutes long, though from time to time a bumper episode of up to an hour is released. Don’t be fooled, though; as the old adage goes, good things come in small packages, and each minute of Sell Or Die is packed full of actionable sales tips that will prove invaluable to many sales professionals.
Hosted by sales expert Jennifer Gitomer and best-selling author Jeffrey Gitomer, Sell Or Die brings together the energetic duo with a range of knowledgeable guests to cover all things sales, with every episode providing inspiration and ideas for sales professionals to utilize.
The topics covered on this podcast vary just as much as the guests, so whatever it is you’re interested in, there’s bound to be something for you among the podcast’s 100 episode-strong back catalog.
The Sales Evangelist
As mentioned in an impressive range of publications including Forbes, Yahoo! Finance and Entrepreneur Magazine, The Sales Evangelist podcast covers a massive range of high-level sales concepts that promise to be actionable, relevant and help you to close more deals. What more could you want?
Host Donald Kelly, sales trainer and consultant, public speaker, and self-proclaimed sales evangelist, uses his platform to have informative yet entertaining conversations with experts in the world of sales, and you’re sure to leave each episode with a couple of new sales strategies ready to boost your revenue and close more deals.
“New episodes are released three times a week, but if you can’t wait, there are over 1,000 episodes already waiting to help you improve your sales techniques,” advises Robert Lutz, marketing blogger at Revieweal and Custom Writing.
Specifically recorded with B2B professionals in mind, this twice-weekly podcast covers strategies, tips and tactics that you can put to use to up your sales ante.
Generally, episodes are split into two categories: Friday Fundamentals, which touches on aspects of sales basics in around ten minutes, and longer episodes which focus on conversations with pre-eminent figures in the world of sales.
Sam Jacobs, podcast host and founder and CEO of Pavilion, selects a terrific range of sales bods to interview in his probing and inquisitive style, resulting in episodes that are thought-provoking, easy to listen to, and, crucially, dig deep to provide the listener with some key takeaways that can be actioned immediately.
Sales Influence – Why People Buy
Opting for a more scientific approach to sales, “Sales Influence – Why People Buy” explores neuromarketing and the latest in consumer behavior studies to pinpoint exactly why people buy, and how you can exploit that to close more deals.
Episodes range anywhere from two minutes to over an hour and delve into topics such as impulse buying, best inbound lead questions, how to control the conversation, and more. While all episodes are worth listening to, the shorter episodes are particularly useful, as they provide excellent, actionable tips for sales professionals in a succinct yet thorough way. Some examples include how to deal with a disagreeable client, how to close a sale, and how to say no – all fundamentals, but absolutely crucial to your success in this cut-throat industry.
If you’re interested in keeping up with what’s new in the world of sales, a regular feature is “This Week in Sales”, which, as the name suggests, covers hot topics from the past seven days.
B2B Growth: Your Daily B2B Marketing Podcast
Despite the title, new episodes of this podcast are released a few times a week; each one is worth a listen.
“Hosts James Carbary, Dan Sanchez and Benji Block chat with a range of guests who are influential in sales to offer practical, actionable ideas and useful insights that will prove handy to anyone in the industry, regardless of the level of experience,” says Susan Strickler, sales writer at UKWritings and Assignment Help.
Outside Sales Talk
Hosted by Steve Benson, founder and CEO of Badger Maps, this podcast brings together industry leaders and experts to divulge indispensable tips and tricks that will help any sales professional take their career to the next level.
Coming in at around 40-60 minutes, each episode features a different influential face in the world of sales. Each episode covers something new, from how to strengthen relationships, how to restore your win rate, and how to improve work-life balance by managing your time wisely.
With around two episodes a month, this podcast may not be as prolific as some of the others in this list, but each episode is full of useful nuggets of information that could make a huge impact on your sales.
Best-selling author of “People Buy You” Jeb Blount hosts this practical podcast that focuses on getting back to basics: how to open more doors, make more sales, close bigger deals, and ultimately make more money.
Many of the episodes are offered in bite-sized chunks, perfect for busy sales professionals who are looking to brush up on their sales technique in between meetings or on the daily commute. If you have more time on your hands, longer episodes are also available, covering topics such as how to have an engaging sales conversation, networking tips for introverts, and how to create successful outbound sales techniques.
If you want to be motivated and inspired, make sure to check out this podcast. In a matter of minutes, internationally renowned speaker Blount and his host of knowledgeable guests will impart much more than actionable insights and valuable sales tips – prepare to step away feeling ready to take on the world.
The Ziglar Show
While this podcast is not strictly aimed at just sales professionals, it offers guidance on self-improvement and motivation that are just as relevant to those working in sales as anybody else.
With a focus on personal as well as professional development, hosts Kevin Miller and Tom Ziglar discuss a variety of fascinating topics such as making goals, how to do your best and most fulfilling work, and how to have more control over your thoughts. Some episodes do veer more directly into sales, and while those episodes are obviously gold for any sales professional, make sure to tune in to the self-improvement episodes, too; after all, your mindset can have a hugely influential impact on how you act, which in turn can affect your ability to excel in sales.
If you feel as though you’ve got to grips with the technical part of sales but there’s still something missing, have a listen to a few episodes of this podcast. Perhaps what you’re lacking is inspiration, motivation, and self-belief, which this podcast is able to generate in droves.
Conversations with Women in Sales
Sales sometimes have a reputation for being a man’s world, an environment that rewards boisterous, masculine energies and leaves women on the sidelines.
If you’re looking to hear from some influential women who have made it big in the world of sales, or from the men who work alongside them, this podcast is for you. Each episode deals with topics that are familiar to the vast majority of female professionals, such as imposter syndrome, building confidence, overcoming adversity, and how to progress your career. Having said that, many of the topics discussed in this podcast, including those just mentioned, could be equally applicable to men, meaning that anyone who is trying to build a career in sales could benefit from tuning in to this podcast.
Among a countless list of others, previous guests have included Dr. Jane Sojka, professor in Marketing at University of Cincinnati; Chantel George, account executive at LinkedIn; and Sara Levinson, VP Business Development at Prometric.
Whether you’re established in the world of sales or a college student thinking of making their first foray into this exciting industry, the podcasts discussed in this article offer fascinating insights into the minds of other sales professionals. With a never-ending list of impressive and accomplished salespeople willing to share their time and tips with listeners, I can guarantee that you will come away from these podcasts feeling inspired and empowered to close that next deal.
Emily Henry writes for Essayroo and Bigassignments, where she specializes in writing about podcasts. She is also a tutor at Student Writing Services.