Case Studies

Lockdown made face-to-face meetings with customers impossible. For Connells Group’s Mortgage Services businesses, that meant rethinking their whole approach. Their strategy was to complement their phone appointments with screen sharing. Connells Group needed a solution that the customer could access without installation or registration and would work in any browser and any device. They were able to keep up the pace and outperform their competitors that did not use screen sharing.
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The challenge for Declarando was that the sales cycle was too long, taking at least two or more calls/demos to get an inbound or outbound lead to sign-up and start working with them. Growth was slower and attrition rates within the sales funnel higher, which means it took more time and costs more to get prospects into the funnel and convert them into clients. Declarando started using CrankWheel to give a sales lead demo quicker, thus reducing the sales cycle, thereby increasing conversion rates.
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To accelerate the sales cycle, Manta got the entire sales team using CrankWheel. The team is mainly responsible of up-selling existing customers on a wide range of digital marketing services, such as search engine listings, websites, and search engine optimization (SEO). By using CrankWheel, they connected with potential customers more quickly. This way, the team drove conversion rates up, reduced the sales cycle and hit targets earlier in the month.
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Since 2016, Salesgenie has been using CrankWheel for both sales and customer service. Their onboarding and customer success teams primarily use the core screen-sharing function of CrankWheel to get customers ready to use their services. The sales team uses the Instant Demos feature as well as the screen-sharing function. This way, they can capture hot inbound leads, that come through their website and start a screen sharing session. They are able to handle 98% of inbound within the first minute. CrankWheel is used to increase customer spend, troubleshoot, solve problems, and improve retention rates.
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CrankWheel makes screen-sharing possible at Yell, giving telesales agents a quick and effective way to sell digital marketing solutions. CrankWheel is also used for customer success, when an agent is showing a customer how to use their digital marketing solutions or to fix problems. Customer service agents are able to resolve problems for customers easily with the Remote Control Feature of CrankWheel.
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The sales team at 411.ca had trouble getting leads on the second call to close the deal. Viable leads were interested in their digital marketing services but wanted to see what they were going to buy. When they added screen-sharing to their sales calls, they saw immediate results. They embedded CrankWheel usage into their company culture by adding the number of screen-shares into their KPIs which resulted in immediate buy-in from their sales teams. As a result, 411.ca cut the sale cycle in half and doubled close rates.
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