Feature Spotlight: How Custom Branding in CrankWheel Accelerates Trust and Closes More Deals

Trust is the currency of sales, and first impressions matter. When prospects receive a screen sharing link from an unfamiliar source, their guard goes up. How are they supposed to trust the source of that link?

CrankWheel’s Custom Branding feature flips that script by making your brand visible from the first click. Instead of a generic experience, every interaction feels professional, credible, and uniquely yours, laying the groundwork for trust and speeding up the path to closed deals.

What Is Custom Branding in CrankWheel?

CrankWheel’s Custom Branding feature transforms our tool from a generic third-party tool into an extension of your brand. This feature allows you to personalize every viewer-facing element of your screen sharing sessions, creating a seamless experience that reinforces your company’s professionalism.

The customization options include:

Logo and color integration: Replace CrankWheel’s branding with your company logo and brand colors
Custom domain URLs: Use your company domain for screen sharing links instead of generic meeting URLs
Branded waiting screens: Customize what prospects see while waiting for sessions to begin
Personalized viewer instructions: Add your company’s touch to all client-facing messaging
Post-session landing pages: Direct prospects to your chosen page after meetings end

These elements work together to create a cohesive brand experience that puts prospects at ease and positions your team as the professional choice.

Building Instant Trust with Prospects

Trust barriers can kill a deal before it starts. When prospects receive a screen sharing link from an unknown domain, their first instinct is skepticism. Can they trust this link? Or will it lead to fraud or a virus? Custom Branding eliminates this friction by making every touchpoint familiar and trustworthy.

Consider the psychology: A branded link with your company domain signals legitimacy. When prospects click through and see your logo on the waiting screen, they know they’re in the right place. The professional presentation reinforces that they’re working with an established company, not some fly-by-night operation.

This trust-building effect is particularly powerful for cold outreach and inbound leads. New prospects who don’t know your company yet will form their first impression based on these initial interactions. Custom Branding ensures that the impression is professional, polished, and memorable.

Sales teams report higher attendance rates on demos when using branded links. The familiar branding reduces no-shows, because prospects feel confident about joining sessions that clearly identify your company.

Standing Out in a Crowded Market

Generic screen sharing tools make every sales interaction look the same. Your competitors are sending prospects to identical-looking sessions with no brand differentiation. Our Custom Branding feature gives you an immediate competitive advantage by making your presentations distinctly yours.

This differentiation matters most for service-based businesses like agencies, consultancies, and SaaS companies. These organizations often compete on expertise and professionalism, as much as features and pricing. When your screen sharing experience reinforces your brand story at every step, you’re demonstrating the attention to detail prospects expect from a premium service provider.

The branding consistency also extends your marketing reach. Every demo becomes a brand touchpoint that reinforces your visual identity and messaging. Prospects who attend multiple demos will remember the professional presentation long after the call ends.

The Psychology of Authority and Professionalism

Implementing a custom branding strategy can help you leverage fundamental sales psychology principles to improve conversion rates. When prospects see consistent branding across your emails, website, and screen sharing sessions, three powerful psychological effects take place:

Authority positioning: Professional branding primes prospects to view your team as experts in your field. This authority bias makes them more receptive to your recommendations and more likely to trust your guidance.

Cognitive consistency: When all touchpoints match your established brand identity, prospects experience cognitive ease. This consistency reduces mental friction and makes the buying process feel more natural and trustworthy.

Social proof reinforcement: Branded experiences signal that you’re an established business with other clients. This implied social proof makes prospects more comfortable moving forward with a purchase decision.

These psychological effects compound throughout the sales process, making each interaction more effective than the last.

Accelerating Your Sales Cycle

Taking too long to build trust and demonstrate value can stop a deal in its tracks. With branded screen sharing, you eliminate the setup time typically spent explaining who you are and establishing credibility. Prospects already see your professional branding, so you can jump straight into demonstrating value. This efficiency is particularly valuable for high-velocity sales teams who need to maximize every interaction.

The professional presentation also reduces common objections about company legitimacy and reliability. When prospects can see you’ve invested in a polished experience, they’re less likely to question whether you can deliver on your promises.

Perfect for Remote and Distributed Teams

For distributed teams, CrankWheel’s Custom Branding feature can help to ensure brand consistency regardless of which rep is running the demo. Every team member can deliver the same professional experience, maintaining your company’s reputation across all client interactions.

The feature also eliminates the awkwardness of explaining third-party tools during sales calls. Instead of apologizing for generic branding or unfamiliar links, your reps can confidently direct prospects to obviously professional, branded experiences.

Implementation Made Simple

Setting up Custom Branding takes just minutes but delivers long-term sales advantages. The process is straightforward:

Upload your assets: Add your company logo in the CrankWheel dashboard
Customize names: Set your company name and set the name used for your meeting links
Configure your post-session experience: At the end of your meetings, your customer is sent to one of your own web pages, not to some off-brand page promoting the screen sharing tool you just used
Configure your domain: Set up your custom domain for screen sharing URLs (available as an add-on for Team and larger plans)
Customize messaging: Personalize invitation emails. On Team or up, personalization of waiting screen content and text message content is available as an add-on
Test the experience: Run through the prospect-facing experience to ensure everything looks perfect

The setup requires no technical expertise, and CrankWheel’s support team can assist with any configuration questions. Once implemented, the branding applies automatically to all future sessions for everyone on your team.

Pro tip: Combine Custom Branding with CrankWheel’s Instant Demos feature to create a fully branded lead capture system that maintains professional consistency from initial contact through deal closure.

Making Every Touchpoint Count

Custom Branding isn’t about vanity, it’s about maximizing every sales opportunity. In competitive markets where prospects evaluate multiple vendors, professional presentation can be the differentiator that wins deals.

Your brand sells even when you’re not actively pitching. Every branded screen sharing session reinforces your company’s professionalism and builds the trust foundation that supports successful sales outcomes. When prospects see consistent attention to detail in your tools and processes, they naturally assume the same care extends to your products and services.

Ready to transform your sales presentations into branded experiences that build trust and close more deals? Explore CrankWheel’s Custom Branding feature and give your sales team the professional edge they need to succeed.