As a financial advisor, your website is your home base, your online office, and often, your only point of contact with potential and current clients. To make the most of this important site, you need to have a strong online marketing strategy in place.
There are several marketing strategies that financial advisors can use to increase the traffic to their website. But where do you start? And more importantly, what will work best for you and your business? In this article, we have covered the common marketing strategies for a financial advisor from creating a website, and link building, to advertising, and many more.
Marketing Strategies for Financial Advisors
When it comes to marketing, one of the best things you can do is focus on developing your brand. And in an industry like financial advising, where trust is so important, authentic marketing is key.
So what does authentic marketing look like? It means being transparent about who you are and what you stand for. It means being genuine in your interactions with clients and prospects. And it means being consistent in everything you do, from the language you use on your website to the way you answer the phone.
Of course, there are myriad other marketing strategies out there that financial advisors can use to increase their visibility and attract new clients. Below we’ve rounded up the top 8 marketing strategies for financial advisors, so you can hit the ground running.
- Build a Good Website
- Invest in Link Building Strategies
- Create Search Engine Optimized Content
- Research Your Competition
- Engage in Email Marketing
- Be Active on Social Media
- Write a Book or an eBook
- Build Relationships with Other Financial Advisors
1. Build a Good Website
Building a good website is one of the most important things you can do when it comes to marketing your financial advisory business. Why? Because it’s the foundation of everything else you’ll do online.
Your website serves as the primary source of information for your business and for people to learn more about you. It’s where you’ll drive traffic from your social media channels and where you’ll generate leads from your content marketing efforts.
That’s why it’s so important to make sure your website is well-designed, easy to navigate, and informative. Your website should be a reflection of your brand and give visitors a positive impression of who you are and what you do.
Building a good website takes time and effort, but it’s worth it if you want to attract more clients and grow your business.
2. Invest in Link Building Strategies
Link building is a process that helps increase traffic to a website. It is accomplished by adding links from other websites to your website. This can be done by updating your listings on professional association websites, buying a slot on a relevant website, or reaching out to sites.
Link building can increase referral traffic to your website. When people click on the link to your website from another site, it sends a signal to Google that your site is valuable and relevant.
However, link building takes time and effort. That’s where an SEO link-building reseller comes in. An SEO link-building reseller can provide link-building services to help you get high-quality backlinks, without having to do all the work yourself.
When it comes to SEO, and with the right link-building tools and software, link building is one of the most important, and often most challenging aspects. Search engines use links to help determine the quality and relevancy of a website, so it’s important to make sure your site has high-quality backlinks from reputable sources.
3. Create Search Engine Optimized Content
If you want to attract links, create content that is worth linking to! This means producing high-quality blog posts or videos that provide valuable information to your audience.
Content that is informative, well-written, and relevant to your niche is more likely to get links from other websites. So, if you want to increase the traffic to your website through link-building, make sure to create content that is worthy of being linked to!
If you want to attract links naturally, create great content that people in your industry will want to link to. It could take the form of blog posts, infographics, videos, or even just well-written articles.
The key here is to make sure that your content is truly high quality and informative—if it is, other people in your industry will want to link to it as a resource. Creating great content can be a bit of an investment, but it’s worth it if you’re looking to build links naturally.
Get creative and start brainstorming some content ideas that would be valuable for people in your industry. Once you have some solid ideas, start putting together a plan to make them a reality.
4. Research Your Competition
Advisors would do well to research their competition and see what marketing strategies they are using. This can give you some great ideas on what works and what doesn’t, and help you formulate your marketing strategy.
You should also keep in mind who your target audience is. One may find something appealing but another may not. You need to find the right mix of strategies to reach your target market and get them interested in your offer.
Take the time to study your competition and learn what makes them successful. Then borrow (and improve upon) those techniques for your marketing plan.
5. Engage in Email Marketing
Email marketing is one of the most effective tools in a financial advisor’s arsenal. It’s a great way to stay in touch with your clients and keep them up-to-date on your latest offerings.
But it’s not just about sending out emails for the sake of it. You need to make sure that each email is well-crafted and provides value to your audience. Think about what you can offer your clients that they can’t get anywhere else.
Another key to successful targeted email marketing is frequency. You don’t want to bombard your clients with emails every day, but you also don’t want to go too long without sending anything out. A good rule of thumb is to send an email at least once a week.
6. Be Active on Social Media
Social media is a powerful link-building tool that can help financial advisors connect with potential clients and build their brands. By being active on social media, financial advisors can position themselves as thought leaders in their industry and attract new clients.
There are a few things financial advisors can do to be successful on social media:
- Choose the right social media platform: Not all social media platforms are the same. Financial advisors should choose the platform that their target audience is most active on.
- Create compelling content: Financial advisors should create content that is interesting and informative. Posts should be focused on providing value to the reader and should avoid hard selling.
- Engage with other users: It’s all about building relationships on social media. Financial advisors should take the time to comment on other users’ posts, like and share their content, and join in on relevant conversations.
Investing in social media marketing is another great way to build trust and connect with potential clients. Social media can be an extremely powerful tool for marketing if used correctly. It allows you to share your brand’s story, show off your personality, and build relationships with potential clients.
7. Write a Book or an eBook
If you want to build links and get traffic to your website, one of the best things you can do is write a book or an eBook. Why? Because when you write a book, people are going to want to link to it.
Think about it—if you wrote a book about financial planning and somebody else wrote a blog post about financial planning, which one are people going to be more likely to link to? The book, of course.
So if you want to get more traffic and backlinks to your website, writing a book is a great way to do it. And the good news is that you don’t even have to write an entire book—you can just write an eBook. It doesn’t have to be lengthy—20,000 words is probably enough.
You can also use marketing to increase traffic to your website through advertising.
Think about it. When you see an ad, you’re more likely to click on it if you’re interested in what it’s offering. And the same goes for financial advisors. By placing ads on websites that are relevant to your business, you’re more likely to get clicks from people who are interested in what you have to offer.
Plus, advertising can be a great way to build brand awareness. When people see your ad, they’ll start to recognize your brand and be more likely to remember you when they’re looking for a financial advisor.
So if you’re looking for a way to increase traffic to your website, consider advertising. This might just be what you need for your business to grow.
9. Build Relationships with Other Financial Advisors
Financial advisors can also benefit from building relationships with other financial advisors. By guest blogging on another advisor’s website or including a link building to their website in your blog, you can increase your website’s traffic and improve your search engine ranking.
In addition, you can participate in joint webinars or podcasts with other financial advisors to reach a wider audience. You can also leave comments on blog posts, and participate in online discussion forums.
When you build relationships with other financial advisors, you will not only get your name and your website out there, but you will also be able to learn from other financial advisors. You can learn about new marketing strategies, get advice on how to run your business, and even find new clients.
Financial websites that want to increase the traffic to their website through link-building should focus on two marketing strategies - Outbound and Inbound. Outbound marketing is a more aggressive form of marketing where advisors have to rely on sales skills to win relief.
Inbound marketing is a newer, more modern form of marketing that is done primarily online through link-building and digital channels such as content marketing, social media, and search engine optimization.
As a financial advisor, it’s important to have a solid marketing strategy in place to attract new clients and grow your business. There are several marketing strategies you can do to have a decent following. Even though link building is proven to be the most effective, you must still consider other strategies that work for you.