Conducting sales outreach calls has its time and place …
But when it comes to selling smarter in 2024, it’s pivotal to embrace AI technology, strategic lead magnets, and SEO to accelerate sales.
Not only can these strategies help you attract aligned prospects, but they can also help you raise your website’s domain authority score.
That means higher rankings and more opportunities to flood your site with high-quality leads.
In this article, we’re covering four simple yet powerful lead generation strategies you can use in 2024 — along with brand examples — to inspire you.
Let’s take a look.
- Double down on SEO content to attract aligned leads to your website
- Hook leads with interactive content
- Add a discount pop-up on your website
- Use automated guided selling strategies
1. Double down on SEO content to attract aligned leads to your website
There’s never been a more important time to create high-impact content on your website.
In other words, it’s time to increase the amount of valuable blog posts, guides, and gated assets you publish to step up your search engine optimization game.
Focus on writing content that solves your core audience’s pain points and is packed with value. Optimize for relevant keywords that have low competition and high search volume to boost your chances of ranking high.
Create a style guide and include E-E-A-T principles to guide your content team’s approach.
If you’re unfamiliar with E-E-A-T, it’s an acronym Google created that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The more your content follows these principles, the better chance you have of positioning your brand as an industry expert.
It’s a simple generation tactic to boost conversion rates.
Here are two real brand examples to inspire you:
AgentAdvice uses how-to articles, listicles, and reviews to generate qualified prospects for its website
Get inspired by AgentAdvice, a real estate school and media company created by real estate agents for other agents.
The brand focuses on how-to articles, listicles, and reviews its audience cares most about.
Some options include how to generate real estate leads, lists showing the top real estate schools, and real estate software review guides:
After a user is on-page long enough, AgentAdvice generates an AI chatbox window to ask potential leads if they’d like to schedule a call.
This helps the brand only offer calls to leads it feels have a real interest in the solutions it offers.
If the prospect says yes, the AI bot offers a link to the next available agent’s calendar:
Then it’s as simple as choosing an ideal date and time to meet:
AgentAdvice’s strategic use of SEO content and AI chatbots (read: a generation tool) helps attract relevant leads and convert visitors into booked appointments. From there, it’s up to the agent to follow up and nurture them to a conversion through the sales funnel.
Follow this tip if you want to boost your domain score and book more sales appointments with potential clients.
SoFi uses “What is” content, detailed guides, and collapsible FAQ sections to attract curious leads to its website
SoFi also relies on SEO content to generate aligned leads to its website.
The credit card and lending solutions brand uses “What is” content, detailed guides, and collapsible FAQ sections to address its audience’s pain points.
It also packages these content assets on pillar pages dedicated to the top keywords it targets and solutions it offers.
Get inspired by its credit card pillar page, packed with valuable assets, such as credit card reward guides, cash back definition articles, and product change guides:
Its collapsible FAQ sections not only help visitors answer their top questions, but they’re also prime Featured Snippet material. (That’s more SEO ranking potential.)
Follow in SoFi’s footsteps by pulling FAQs from the “People also ask” section in Google for your target keywords.
SoFi goes above and beyond to answer its audience’s questions about their top concerns. It provides detailed guides, answers, and white papers on product pages to handhold its target audience through their questions. This helps the brand boost authority and build trust with its ideal customers. Over time, this helps SoFi convert leads.
Follow this tip if you want to boost authority and build trust with wary prospects.
2. Hook leads with interactive content
Audiences don’t just expect personalized experiences — they demand them.
And what better way to give them what they want than by using interactive content, otherwise known as dynamic?
Interactive content uses artificial intelligence technology to guide visitors to specific solutions.
In other words…
You’ll never give a user a dull, everyday online experience.
By offering visitors interactive content, you’ll tailor their experiences during every step of the sales process.
Get inspired by the following brands:
Tailor Brands hooks prospects with its AI logo maker and enticing previews
Tailor Brands, a branding and formation services company, uses dynamic content to put the website visitor in the driver’s seat.
With its AI logo maker, visitors move through a few screens to create their perfect logos.
The dynamic content sequence (read: sales pipeline) starts with entering the logo name:
Next, users can choose from a few options to customize their logos.
What they offer or intend to offer:
Their logo type:
And their ideal font styles:
The AI logo generation magic happens:
And here’s where Tailor Brands officially grabs the lead:
At this point, the lead is so invested and excited about their logo options — they can’t help but sign up to receive them.
However, if they do leave without signing up, Tailor Brands will remember them if they return. This way, the visitor can pick up where they left off.
Tailor Brands uses an AI logo maker to captivate its audience with a dynamic content experience. This inspires users to finalize their branding products or (at least) sign up for Tailor Brand’s email list.
Follow this generation method if you want to hook leads with epic experiences and generate relevant opt-ins. They’ll love the experience so much they’re bound to share it across social media platforms.
StudioSuits pulls users in with dynamic filters and “quick add” CTA buttons
StudioSuits entices visitors to create custom apparel and head to check-out with its dynamic filters and quick sales buttons.
The fashion brand, specializing in made-to-order stunning suits, uses dedicated product pages with smart filters that make shopping feel like a personalized, in-store experience.
The user can choose to view suit options close-up…
Or worn by professional models:
They can also choose to apply more detailed dynamic filters, such as a specific suit color, pattern, and range:
The easiest, most convenient part?
The user can click “QUICK ADD” to immediately add the suit they’re viewing to their shopping cart:
Doing so also pulls up another interactive content window, where the shopper can enter their measurements, size, and fabric choice:
StudioSuits dynamic content filters act like personal shoppers, guiding visitors to the best custom suit for their specific needs. This creates an in-store experience with the convenience of online shopping.
Follow this generation process if you want to hook leads with personalized shopping experiences and nudge them to purchase.
3. Add a discount pop-up on your website to quickly grab opt-ins and start sending them lead-nurturing emails
With high bounce rates remaining a consistent concern for website owners, brands need easy ways to grab online leads as quickly as possible.
This is where a trusty digital marketing classic like a discount popup never fails.
If you’re looking to grab qualified leads, a discount pop-up can help you collect prospects who have a sincere interest in your brand.
You can then leverage email marketing and lead nurturing campaigns to nudge them to conversion — and customer loyalty campaigns to build ongoing relationships with them after they convert.
*Pro-Tip: When a lead opts in, immediately send them a welcome email with the discount you promised. Giving them the option to quickly apply the discount is essential if they’re ready to buy. Otherwise, they may head to Amazon or another brand to buy what they need.
Get inspired by House of Joppa:
House of Joppa uses one pop-up as its main lead-generation strategy
House of Joppa, an online Catholic store, generates most of its leads from the following simple pop-up:
It then segments the leads that opted in by confirmations and email open rates:
Its strategy is simple…
If a prospect confirms its subscription and opens House of Joppa’s (HOJ) emails, the brand adds them to its lead nurturing email campaigns. As long as the user stays active, HOJ continues to send them emails.
If you think about it, it’s genius.
HOJ wants to focus its lead nurturing campaigns on people who have a sincere interest in its products. It also uses this strategy to consistently increase its email deliverability rates (EDR).
The higher the EDR, the better chance it has at getting higher:
- Open rates
- Click-through rates
- Subscribe rates
HOJ sends active email subscribers valuable content that focuses on:
- Relevant product promotions in line with the users’ interests
- Catholic history and informative content
- Real stories and behind-the-scenes content
- Special deals and holiday offers
House of Joppa uses a simple pop-up to attract relevant opt-ins. It then asks users to confirm their subscriptions to improve deliverability. It also segments opt-ins by active and inactive users. This helps the brand only target leads with a real shopping interest. This strategy helps HOJ generate most of its sales and increase its email deliverability rate.
Follow this tip if you want quality email leads, a higher email deliverability rate, and more conversion opportunities.
4. Use automated guided selling strategies on your website to present tailored offers and encourage sales
Another way to create personalized shopping experiences and encourage users to stay on-page longer is with automated guided selling strategies.
These include options such as:
- Interactive quizzes
- Polls and feedback forms
- AI-guided chatbots
With guided selling strategies, your website helps visitors find the exact solutions to their core problems.
This can help you encourage them to go straight to check out — or, at the very least — provide contact information so you can follow up with them later.
Get inspired by Hims:
Hims uses guided selling quizzes to personalize offers and nudge leads to conversion
The telehealth brand, Hims, focuses on using dynamic quizzes to help website visitors struggling with wellness concerns find the best treatments.
As soon as a user lands on its site, they’ll see a ”Find my treatment” button at the top to help them get started:
Next, the user’s official “online visit” begins:
Hims personalizes the experience the whole way through.
For instance, if the visitor chooses a mental health concern, the brand uses comforting language to help them feel seen and understood.
It also shares that they’ll receive a tailored solution after just three easy steps:
Next, the brand asks the user for their…
Date of birth:
And medication experience:
At this point, Hims has done a great job helping the visitor get invested in its solutions.
But to receive them, Hims needs permission to send them an email and add them to its list:
This helps the brand follow up with the user with their exact treatment options and continue building a relationship with them.
If the lead doesn’t convert, the brand adds them to a lead nurturing sequence unless they opt-out.
Hims helps its sensitive audience feel seen and heard with curated experiences. Its guided selling quiz walks visitors through questions to understand the best treatment options for their wellness concerns. To encourage the lead to follow through on their solution request, it asks them to opt in before sending their wellness options.
Follow this tip if you want to maintain high on-page rates, collect relevant leads, and convert website visitors.
And there you have it!
In this article, we discussed four proven ways to accelerate sales with lead generation strategies in 2024.
Get inspired by the brands we covered in this article by focusing on:
- SEO content to attract aligned leads to your website
- Interactive content to hook leads and keep them on your website and exchange their email addresses
- Discount pop-ups to quickly grab opt-ins and start sending potential customers lead-nurturing emails
- Automated guided selling strategies to present tailored offers and encourage sales by turning visitors into leads
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Here’s to your success with your next lead-generation campaigns!
About the author:
Jeremy is co-founder & CEO at uSERP, a digital PR and SEO agency working with brands like Monday, ActiveCampaign, Hotjar, and more. He also buys and builds SaaS companies like Wordable.io and writes for publications like Entrepreneur and Search Engine Journal.